Chili’s is currently promoting its Big Smasher Burger and 3 For Me value menu through a nostalgic video game that pits players against an “evil Fast-Food Syndicate.” The Big Smasher BurgerTime game cleverly taps into the rising frustration among consumers regarding the increasing prices of fast food. Recent surveys have shown that a majority of U.S. consumers have been surprised by the high costs of fast food orders, with many now viewing fast food as a luxury rather than an affordable dining option. As a result, a significant percentage of diners are cutting back on fast food consumption due to these price hikes.
While some fast food chains like McDonald’s are responding to this backlash by introducing new value menu items, casual-dining establishments such as Chili’s and Applebee’s are seizing the opportunity to attract new customers and enhance their loyalty programs. To play Chili’s Big Smasher BurgerTime, interested individuals must sign up for My Chili’s Rewards by providing their phone number and password. The marketing campaign for this game was led by agencies Jon Marshall @ Daughters and Media.Monks.
According to George Felix, Chili’s chief marketing officer, the introduction of the Big Smasher Burger as part of the 3 for Me meal was a strategic move to shake up the fast-food industry. The new Chili’s Big Smasher BurgerTime game allows players to virtually express their frustrations with fast food in a fun and engaging way. This game is a modern take on the classic BurgerTime video game from 1982, with updated graphics and gameplay mechanics. Additionally, players can collect items related to Chili’s 3 for Me deal while competing for a chance to win free burgers for life.
